On November 27, 2018, the Serbian ccTLD authority (Serbian National Internet Domain Registry - RNIDS) announced the start of a new sunrise period for registration of domain names under <.rs> country code top level domain (ccTLD).
This sunrise period will last from noon on December 10, 2018 until noon on March 5, 2019, and it will concern registration of domain names that contain specific IDN characters (IDN – Internationalized Domain Name). These domain names are specific because they contain at least one character that is displayed in language-specific script or alphabet, unlike standard domain names which are completely based on ASCII characters (ASCII - American Standard Code for Information Interchange).
In particular, characters from Serbian, Albanian, Bosnian, Croatian, Czech, German, Hungarian, Montenegrin, Romanian, Romany, Slovak, Slovene and Vlach languages will be supported by these new domain names. IDN characters whose registration will be allowed are provided in the table below along with their ASCII equivalents.
The key rules of this sunrise period are the following:
The specific “one ASCII character – one IDN character” rule means that only one ASCII character can be replaced with one IDN character that is considered to be its equivalent. For example, a registrant of the domain name
Upon the expiry of the sunrise period, <.rs> domain names with new IDN characters will be free for registration by all interested parties.
In addition, upon the expiry of the sunrise period for <.rs> domain names, a new sunrise period for <.срб> domain names with new IDN characters will be launched on noon March 5, 2019. As <.срб> ccTLD represents a Cyrillic IDN, this means that new Cyrillic IDN characters will be introduced. So far, under this IDN it was possible to use only Cyrillic characters from the Serbian language, while the introduction of new IDN characters will allow use of characters from other languages that use Cyrillic characters, such as Russian, Macedonian, Bulgarian, etc.
To conclude, the introduction of new IDN characters will definitely broaden the freedom of choice for potential registrants and may consequently lead to an increase in the number of registrations (currently, a little over 100.000 domain names are registered under <.rs> ccTLD). Yet, it remains to be seen whether the phrase used by RNIDS in promotion of this sunrise period (From December 10 <.rs> domain will be worth more) will indeed be true.