MSA IP

MSA IP – Milojevic, Sekulic and Associates is a boutique law firm which specializes in prosecution and litigation of trademarks, patents, designs, as well as in enforcement of Intellectual Property rights. From its head office in Belgrade, MSA IP directs and coordinates the work of its local offices in nine countries in the region, as well as the work of its associated firms in other countries. The firm has initially provided services only in the region of Southeast Europe, however during years it has extended its activities to countries of the CIS and Centra Asia; today, the firm also does clearance and portfolio management work worldwide.

The firm was established in March 2012 by a group of professionals, led by Milan Milojevic and Vuk Sekulic, who have previously worked together in a well-established regional IP firm. The idea behind the establishment of MSA IP was to provide the best service for clients, on one hand by providing a more motivating working environment for smart, talented lawyers and paralegals, and, on the other hand, by being much more proactive and by working alongside clients to better understand their needs and offer the best possible solutions in a complex and constantly changing environment.

During the last decade, MSA IP has grown significantly and today represents one of major players on the regional IP scene. The firm’s many clients include leading international companies from various sectors, including luxury goods, automotive, food and beverage, pharmaceuticals, to name just a few. MSA IP has received phenomenal market feedback; it is lauded as “a young and dynamic outfit that does sterling work in intellectual property“ (WTR 1000, 2020). Clients say that MSA IP’s Milan Milojevic is „a highly active and well-respected market figure“ (Chambers Europe 2014) and “a brilliant manager who is great with clients“ (WTR 1000, 2020). Vuk Sekulic is praised by clients as „one of the most reliable lawyers in the region“ (Chambers Europe, 2022) and “a top litigator whose performances in the courtroom are exemplary“ (WTR 1000, 2020). Milos Bogdanovic is recognized as “brilliant, very flexible, smart and extremely competent" (Chambers Europe, 2022). Mirjana Saric is said to “[know] all the levers to pull to prevail in administrative proceedings, having previously served as head of the trademarks department at the Serbian IP Office“ (WTR 1000, 2022).

MSA IP takes pride in its team of attorneys and trademark agents, who possess an in-depth knowledge of local Intellectual Property laws and procedures, and are backed by an experienced team of administrative staff, which enables a quick and expert response to its clients’ needs.

The firm’s expertise encompasses all areas of Intellectual Property law to include:

MSA IP and its attorneys are members of numerous international professional organizations, including INTA (www.inta.org), Marques (www.marques.org), PTMG (www.ptmg.org), UNION IP (www.union-ip.org) and IT IP Law Group Europe (www.itlawgroup-europe.eu).

MSA IP is highly ranked by and recommended by Chambers Europe, WTR 1000 and IP STARS, and is the winner of numerous industry awards, including the Client Choice Awards in 2015, 2017 and 2018.