As a leading firm for trademark law, MSA IP’s trademark advice helps our clients understand and implement best practice to protect and leverage their trademark assets.

Our services cover the whole trademark lifecycle from clearance, prosecution and maintenance to portfolio management, recordals, trademark audits, due diligence and more. We have extensive experience in managing complex and large-scale trademark projects worldwide.

Our trademark attorneys are top experts in the field. Their wealth of knowledge and experience helps clients to achieve their desired results even in the most complex trademark cases.

Why you should use MSA IP for trademark advice

Our team consists of experienced and highly qualified intellectual property (IP) practitioners with in-depth knowledge of trademark laws worldwide. The team’s focus is to provide practical, realistic advice throughout every stage of a client’s trademark’s lifecycle.

We are currently the legal representative for more than 1,000 clients across more than 150 countries, including many of the largest global corporations.

The diverse range of industries we cover includes:

Overall, we are the legal representative for more than 30,000 trademarks, and monitor approximately 400,000 trademark rights through customised portfolio management services.

How MSA IP can help your business

Working with MSA IP offers a wide range of benefits, including:

- We will assist you in deciding what to register as a trademark, for which goods and/or services, and on which territories

- We will search for any prior rights and advise about any other factors that may represent an obstacle for your successful registration and use of the trademark, and we will provide advice on how to overcome those obstacles

- We will file and prosecute trademark applications for you

- We will seamlessly manage your entire trademark portfolio, based on best-in-class legal and administrative services

- IP litigation is a core strength of our firm. We routinely litigate and mediate infringement, unfair competition, false advertising, and breach of contract claims involving trademarks and/or trade dress issues.

We can directly cover trademark filings and renewals in more than 30 jurisdictions, including Madrid filings. We can also cover your lifecycle needs worldwide through well-established partnerships with other top-tier law firms. We have in-depth experience in data and document management and legal action drafting, with thorough knowledge of trademark laws and country-specific legal requirements.


Our expert advisers provide clear, comprehensive advice on strategies to obtain the widest scope of protection for your inventions, including the prospect for and cost of projects.

We handle the preparation, filing and prosecution of patent applications before the European Patent Office and other competent regional and national authorities worldwide.

Our expertise includes:

Why you should use MSA IP for patent advice

MSA IP’s patent department consists of highly qualified professionals, many of whom have first-hand experience in academic laboratories and strong backgrounds in industrial R&D departments.

Our team specialises in the following fields: pharmaceutical chemistry, industrial chemistry, agrochemical, nanomaterials, waste recycling, packaging – pasteurizing and preserving foods, and software protection (particularly in Europe and the US).


MSA IP’s expertise in the field of industrial designs includes:

Other IP Rights

We also provide all services in connection with:

Anti-Counterfeiting and IP Investigations

MSA IP has built the most advanced brand protection practice in the regions of South-Eastern and Eastern Europe, and is capable of acting as a hub firm for large global brands from sectors such as pharma and healthcare, food and beverages, FMCG, fashion, automotive, and more.

Our practice relies on the expertise and experience of our brand protection attorneys, paralegals and analysts as well as on our in-house software tools.

MSA IP’s brand protection service delivers:

  1. efficient and skilled enforcement
  2. advanced monitoring and analysis of online and physical markets
  3. reliable and sophisticated intelligence gathering, aimed at dismantling the most complex counterfeiting networks.

Our team covers both traditional enforcement activities, such as customs measures and criminal actions and raids, and online enforcement activities aimed at preventing the sale of infringing products through websites, e-commerce platforms, social media and other digital platforms. Our team’s efficient, synchronised and highly-skilled approach increases the likelihood of a brand owner recovering proceeds of IP crimes, while simultaneously disrupting counterfeiting operations and obtaining useful intelligence about the criminal organisations behind these operations.


MSA IP supports brand owners in legal actions against counterfeit products that pose a threat to the owners’ legitimate business interests and consumer safety.

On behalf of our clients, we engage in communication with those involved the trade of counterfeit goods, with two key goals:

We also liaise with the police and with other enforcement authorities, and assist them in prosecution of infringers.

For example, we assist in the recordal of intellectual property (IP) rights with customs authorities and we train customs officers on how to detect counterfeits.

Once a seizure of suspected counterfeits occurs, we provide assistance to determine the nature of the goods by taking photos and/or sampling.

If the seized goods are assessed as counterfeits, we request their destruction and, if necessary, we initiate civil and/or criminal proceedings to that end. We can organise and witness the destruction of counterfeit products. In countries where such administrative measures are available in relation to counterfeits on the market, we assist with those too.

Online brand protection is a particular strong point of MSA IP. We take swift, focused and persistent action following the identification of illicit online content. The intent of this process is not only to remove specific counterfeits from sale, but also to disrupt the business activities of counterfeiters so they can no longer profit from counterfeiting a client’s brand.


MSA IP has a highly developed anti-piracy practice. A particular area of focus is software piracy, for which we have represented a number of leading software companies for several years.

Our anti-piracy services include:

IP monitoring

As busy organisations, our clients often lack the resources to monitor markets and identify all instances of IP infringement. MSA IP can do this for you.

In order to obtain useful information and maintain an upper hand in the fight against counterfeiters, MSA IP’s analysts and brand protection experts continuously monitor physical and online markets. We conduct periodical and targeted market monitoring in order to obtain information about the sale of counterfeit products. Our specialists use artificial intelligence and other advanced technologies to scrutinise online offers for potentially illicit content (on websites, e-commerce platforms, social media, search engines, mobile apps and the like). This process is fully automated and brings relevant data into MSA IP’s system almost instantly.

Once monitoring data has been collected, it is systematically stored for further review and analysis. Our analysts are trained to quickly distinguish between legitimate and illicit content, and to use their insights to:

Our monitoring insights are complemented through collaboration with highly-skilled external investigative consultants, who deliver valuable intelligence about production locations, supply chains, and the overall availability of counterfeit products.

This knowledge is a prerequisite for effective brand protection, and can make a genuine difference for brand owners. When issues are identified, MSA IP can offer informed advice on the appropriate next steps.

IT Law

In today’s world of constant technological evolution, it is not straightforward to isolate intellectual property rights from the diverse legal provisions that fall under IT law.

We have therefore designed services to meet the wider needs of the many technology and IT companies and start-ups we represent.

Why you should use MSA IP for IT law advice

MSA IP’s IT law expertise includes: