MSA IP – Milojevic, Sekulic and Associates is a boutique law firm which specializes in prosecution and litigation of trademarks, patents, designs, as well as in enforcement of Intellectual Property rights in the region of Southeast Europe. From its head office in Belgrade, Serbia, MSA IP directs and coordinates the work of its local offices in nine countries in the region, as well as the work of its associated firms in other neighboring countries.

The firm was established in March 2012 by a group of professionals, led by Milan Milojevic and Vuk Sekulic, who have previously worked together in a well-established regional IP firm. The idea behind the establishment of MSA IP was to provide the best service for clients, on one hand by providing a more motivating working environment for smart, talented lawyers and paralegals, and, on the other hand, by being much more proactive and by working alongside clients to better understand their needs and offer the best possible solutions in a complex and constantly changing environment. The firm’s founders also wished to focus on legal work, namely, as Milan Milojevic said in an interview to The Trademark Reporter, to do “more litigation, more enforcement, more anti-counterfeiting work”.

In its short lifespan, MSA IP has grown significantly and today represents one of major players on the regional IP scene. The firm’s many clients include leading international companies from various sectors, including luxury goods, automotive, food and beverage, pharmaceuticals, to name just a few. MSA IP has received phenomenal market feedback; it is lauded as “a young and dynamic outfit that does sterling work in intellectual property“ (WTR 1000, 2020). Clients say that MSA IP’s Milan Milojevic is „a highly active and well-respected market figure“ (Chambers Europe 2014) and “a brilliant manager who is great with clients“ (WTR 1000, 2020). Vuk Sekulic is praised by clients as „fast, responsive and possessed of outstanding knowledge“ (WTR 1000 2016) and “a top litigator whose performances in the courtroom are exemplary“ (WTR 1000, 2020).

MSA IP takes pride in its team of local attorneys and trademark agents across the region, who possess an in-depth knowledge of local Intellectual Property laws and procedures, and are backed by an experienced team of administrative staff, which enables a quick and expert response to its clients’ needs.

Its expertise encompasses all areas of Intellectual Property law to include:

MSA IP and its attorneys are members of numerous international professional organizations, including INTA (, Marques (, PTMG (, UNION IP ( and IT IP Law Group Europe (

MSA IP is highly ranked by and recommended by Chambers Europe, WTR 1000 and IP STARS, and is the winner of numerous industry awards, including the Client Choice Awards in 2015, 2017 and 2018.

Southeast Europe

The importance of the region of Southeast Europe for Intellectual Property rights holders, particularly multi-national companies, lies in the fact that it represents a large and continuously growing market of, at present, approximately 80 million people. Moreover, being the “Southeast gate into Europe”, it has become an important port of entry of counterfeit and pirated goods into the EU.

As far as Intellectual Property rights are concerned, all countries in the region have, with more or less success, adjusted their laws and regulations to fall in line with equivalent EU laws and regulations. The governments are constantly increasing their efforts to improve the environment for the successful protection of Intellectual Property rights – on the one hand, by more consistency and greater speed in the work of the Courts, and on the other hand, by involving customs and other authorities in the fight against counterfeiting and piracy.

For MSA IP the consequence is evident: the efficient protection of Intellectual Property rights in Southeast Europe is in the best interest of rights holders, and MSA IP not only seeks to give proper and efficient protection for its clients’ Intellectual Property rights, but also to coordinate with the authorities in order to enhance the fights against counterfeiting and piracy in an ultimate goal of, one day, making the region water-tight against these unlawful activities.