Professional focus

Milan Milojevic is the founder and managing partner of MSA IP. He has over 20 years’ experience in the field of protection and enforcement of intellectual property rights in the regions of South-Eastern and Eastern Europe and across the globe, during which time he has managed cases for some of the world’s leading companies from different industries (FMCG, pharma and apparel, among others). Milan has handled a great number of complex contentious matters, and he also advises on cross-border infringement and unfair competition matters. His work nowadays focuses on providing strategic advice to clients on portfolio management, trademark searches and brand protection strategies. As a representative of some of the world’s leading pharmaceutical companies, Milan has also become involved in regulatory affairs and has gained in-depth knowledge in that field.

Milan is an active member of International Trademark Association (INTA), where he currently serves as a member of the Board of Directors. In 2017, he was elected Chair of the Enforcement Committee, having previously served as its Vice Chair. Before that, he sat on the Anti-Counterfeiting Committee as Chair of the Subcommittee for Eastern Europe and Central Asia. In that role, he lobbied extensively for the implementation of anti-counterfeiting rules into national laws of the countries in South-Eastern Europe and organized round tables on the subject of anti-counterfeiting. Milan sat on the INTA Presidential Task Force in 2018 and has worked on a number of Board Resolution drafts. He continues with his INTA volunteer work by serving in the Unfair Competition Committee. Milan is a regular speaker at INTA organized events and has written many articles on the subject of trademark enforcement and anti-counterfeiting. He is also a member of other professional organizations, including PTMG and MARQUES.