Privacy Policy

Last update: 19 June 2023

This Website ( collects some personal data from its users.


Owner and Data Controller

MSA IP – Milojevic Sekulic & Associates AOD

Karadjordjeva 65, 11000 Belgrade (Serbia)

Reg. number:  57320451

VAT number:   107906073

Owner contact email:


All of the personal data that the Website collects from its visitors are being collected and processed in compliance with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR) and Serbian Law on Personal Data Protection (hereinafter: the “Law”).

This Privacy Policy outlines the collection and processing of personal data of the Website users, the duration for which the data is used and stored, the rights of the data subjects, as well as the procedures in case of data breach.

“Personal data” as used within this Policy means information that identifies, relates to, describes, or can reasonably be linked, directly or indirectly, to a specific natural person. It does not include information that is considered anonymous, de-identified, or aggregated by applicable law.

The Owner values the privacy of all visitors and collects the personal data solely for necessary purposes related to the Website, all in accordance with GDPR and the Law.

By accessing and reading the Website’s content, users acknowledge that they have read, understood and accepted this Privacy Policy and that they agree for their data to be collected and processed in accordance with this Privacy Policy.


This Website collects various types of personal data, either directly or through third parties. These include:

  • The data about the device by which the user enters the Website, such as: IP address, the operating system information, versions of its hardware and/or software, browser, geolocation data etc.;
  • Cookies;
  • Any other data voluntarily provided by users to the Owner (e.g., name, last name, e-mail address, phone number, professional and educational information etc.).

Personal Data may be freely provided by the users, or, in case of usage data, collected automatically when using this Website.

We may also obtain personal information from other sources, such as our clients, employees, or business partners, or from business contact databases and enrichment services. We may also receive information about you from social media platforms, such as when you interact with us on those platforms or access our social media content.

Unless specified otherwise, all data requested by this Website is mandatory and failure to provide this data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some data is not mandatory, users are free not to communicate this data without consequences to the availability or the functioning of the service.

Users who are unsure about which personal data is mandatory are welcome to contact the Owner.

Any use of Cookies – or other tracking tools — by this Website or third-party services used by this Website, is for the purpose of providing the required service to the user, in addition to any other purposes described in the present document and in the Cookie Policy [ENTER THE LINK to Cookie policy].

Users are responsible for any third-party personal data obtained, published or shared through this Website and confirm that they have obtained consent from the third party in order to provide their data to the Owner.


We may use the personal data we collect for the various purposes, including:

  • to address your inquiries or communications effectively;
  • to provide you with legal and other services as required;
  • to expand and maintain our contacts list;
  • to understand how people use our services, including by generating and analyzing statistics;
  • for MSA IP’s business purposes, including internal administration, data analysis, website promotion, billing, and detecting, preventing, and responding to actual or potential fraud, illegal activities, or intellectual property infringement;
  • for the purposes of recruitment;
  • as we believe reasonably necessary or appropriate to comply with our legal obligations, to respond to legal process or requests for information from government authorities or other third parties, or to protect your, our, or others’ rights.

We may use anonymous, de-identified, or aggregate information that does not reasonably identify you for any purpose, as permitted by applicable law.


Where applicable law requires us to justify our processing activities for purposes listed in this Policy, we rely on the following legal grounds:

  • Performance of a contract: MSA IP may need to collect and use your personal data to enter a contract with you or to perform a contract that you have with us.
  • Consent: Where required to obtain your consent, we will do so. To withdraw your consent to such use, you can contact us.
  • Legitimate interests: MSA IP may use your personal data for needs of realization of our or your legitimate interests to improve our products and services, as well as the content on the Website.
  • Legal obligation: We may process personal information as necessary to comply with our legal obligations.

In case that purposes for processing other than ones listed in this Policy occur, and that such purposes require the consent from the user to be processed, the Owner will obtain such consent from the user whose data are being collected and the user will be informed about such process in a clear and unambiguous way.


MSA IP does not sell your personal information, nor do we share personal data that reasonably identifies you with unaffiliated entities for their independent use, except when: we have your permission, are doing so at your direction, as needed to comply with our legal obligations, as permitted by applicable law, or as otherwise described in this Policy.

We may disclose some categories of personal data that we collect to the following categories of recipients in furtherance of the purposes described above:

  • our affiliates and partner offices;
  • our service providers (such as web-hosting companies, mailing vendors, analytics providers, information technology providers);
  • law enforcement, government authorities, or third parties with legal rights;
  • parties in connection with a business transaction: We may share information with service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets, as well as any bankruptcy or corporate reorganization;
  • others with your consent or at your direction, including if we notify you that your information may be shared and you provide such information.

MSA IP may share anonymous, de-identified, or aggregate information that cannot reasonably identify you with others for any purpose, as permitted by applicable law. Please note that any personal information that you post to a profile, blog, comment section, or forum on our social media pages may be available to other users of those forums or, in some cases, made publicly available.

The Website may include integrated content or links to content provided by third parties. This Privacy Notice does not address the privacy, security, or other practices of the third parties that provide such content.

Consistent with applicable law, we engage third parties that support the operation the Website, such as analytics providers. These third parties may track your online activities over time and across different websites and applications. Please see our Cookies Policy for more information about such third-party providers and your preferred choices.


MSA IP will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it for, unless you object, request erasure or restriction of processing at an earlier time, and if the data processing is not necessary for our compliance with a legal obligation.

We deploy commercially reasonable administrative, technical, and physical safeguards designed to comply with applicable legal requirements and safeguard the information that we collect.

Additionally, the website is secured with an SSL certificate.

In case of breach of the users’ personal data, the Owner will take appropriate measures in accordance with the GDPR and/or the Law and inform relevant authority and the user about details of such breach. In case that such breach represents a risk to the users’ rights, the Owner will inform the relevant authority immediately, and no later than 72 hours from the moment when the Owner found about the breach.


Users may exercise certain rights regarding their personal data processed by the Owner.

Users have the right to do the following, to the extent permitted by law:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal data;
  • Object to processing of their Personal data. Users have the right to object to the processing of their data if the processing is carried out on a legal basis other than consent;
  • Access their data. Users have the right to learn if data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the data undergoing processing;
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected;
  • Restrict the processing of their data. Users have the right to restrict the processing of their data. In this case, the Owner will not process their Data for any purpose other than storing it;
  • Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their data from the Owner;
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance;
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.


More details concerning the collection or processing of Personal data may be requested from the Owner at any time by contacting us on the following email address:



We may update this Policy periodically, and will revise the date at the top of this Policy to reflect the date when such update occurred. If we make any material changes in the way we collect, use, and/or share the personal information that you have provided, we will endeavor to provide you with notice before such changes take effect, such as by posting prominent notice on the Website.

Cookie Policy

We use technology on our website to collect information that helps us enhance your experience and our services. The cookies that we use allow our website to work and help us to understand what information is most useful to visitors.

Please take a moment to familiarize yourself with our cookie policy. Please be informed that some of the cookies we use collect personal data. For more information on, how we process personal data please refer to our Privacy policy at settings.


Cookies, pixel tags and similar technologies (collectively cookies) are files containing small amounts of information which are downloaded to any internet enabled device – such as your computer, smartphone or tablet – when you visit a website. Cookies allow web servers to keep track of the end user’s browser activities, and connect individual web requests into a session. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Where required by applicable law, we will obtain your consent before we place any cookies on your device that are not strictly necessary for the functioning of our website. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

Cookies set by the website owner are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). Through the third-party cookies, these external partners may collect personal data such as your IP address and information about your browsing behavior.

Our website uses Google Analytics which uses cookies to collect information about how visitors access and use our website. The cookies collect information in an anonymous form, including the number of visitors, the amount of time visitors stay on our website and how many pages they visit. This helps us determine which areas of the website are particularly popular and how we can improve our website. Some of these cookies are persistent and some are session cookies.


We use cookies to give you a better user experience on our website and to remember the choices you are making when using it. We also use cookies to constantly improve the content and functions you encounter on our website.

Overall, our cookies can be divided into these three categories: (1) strictly necessary cookies, (2) functional cookies, (3) analytical cookies.

(1)   Strictly necessary cookies are necessary for the website functioning and maintenance. Furthermore, you cannot disable cookies qualifying as strictly necessary cookies.

(2)   Functionality cookies make the website work better for you. These cookies allow for improved functionality and personalization. They remember user´s preferences and various settings, improve browsing and quality experience. Moreover, they may be set by us or by third party providers whose services we have added to our website. If you do not allow these cookies, please note that some or all of these functionalities may not work properly.

(3)   Analytical cookies allow us to measure the performance of our website and social media from recognizing and counting number of visitors to see which content our visitors view and are interested in, the time spent on specific content, time zone, language, region, etc.

In this regard, we may collect information about your device, e.g., your screen resolution and browser, and information about your internet connection, etc.

Through these analytical cookies we also register from which page our visitors came to our website, and our visitors’ browsing on our sites, e.g., when and how long our site is visited, what functionalities were used and what pages were viewed. All this information is only used on an aggregated level, meaning that it cannot be directly linked to you.


When you visit our website for the first time you are asked to provide your consent to cookies being placed on your device. You can choose to accept all cookies or you can choose to deny all cookies except for essential cookies which are cookies that are necessary for the website to work properly.

You should be aware that if you choose to deactivate/deny certain cookies, we cannot give you the best possible user experience on our website as there may be services and functions that you cannot use because they require cookies to remember the choices you are making.

If the cookies are amended or the cookie policy is significantly changed you will be asked to provide a new consent the next time you visit our website. At all times you are able to withdraw your consent by clicking on the following button settings.

At any time, you can object to the use of cookies already set up on this website by contacting us at the following address:


If you use a link from our website to a third party’s website, you should be aware that cookies may also be used on such third-party websites which are not covered by this policy. We encourage you to examine such websites’ cookie policies.

Users can, for example, find information about how to manage cookies in the most commonly used browsers at the following addresses:

Google Chrome

Mozilla Firefox

Apple Safari

Microsoft Internet Explorer

Microsoft Edge



Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).


MSA IP – Milojevic Sekulic & Associates AOD

Karadjordjeva 65, 11000 Belgrade (Serbia)

Reg. number:  57320451

VAT number:   107906073

Owner contact email:

Since the use of third-party cookies through this website cannot be fully controlled by the Owner, any specific references to third-party cookies are to be considered indicative. In order to obtain complete information, users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this website.