Professional focus

Milos’s practice focuses on protection and enforcement of trademarks and other IP rights in the regions of South-Eastern and Eastern Europe. He has participated in legal actions against counterfeits, pirated goods and other intellectual property infringements, both before courts and through the use of administrative actions. Milos has helped building MSA IP’s brand protection practice which nowadays acts as a hub for large global brands from sectors such as pharma and healthcare, food and beverages, FMCG, fashion, automotive, and more. He helms the team of experienced brand protection attorneys, paralegals and analysts, which provides efficient and skilled enforcement, advanced monitoring and analysis of online and physical markets, and reliable and sophisticated intelligence gathering, aimed at dismantling the most complex counterfeiting networks .

Milos is an active member of several professional organizations, including ECTA, where he serves as a member of the Anti-Counterfeiting Committee, and INTA, where he serves as a member of the Pro Bono Committee. He also actively participates in the work of AmCham Serbia, notably as a member of the Grey Economy Committee.